Profits
between 1919 and 1922 were in the millions each year, and Phillips-Jones was
producing shirts by the thousands each day. They also started producing other
clothing, like pajamas, undies, nightshirts, and silk cloth. The company took a
hit for a few years following the Great Depression, and again in the late
1930’s during another economic downturn. But they held fast to their brand and
continued to market to the right clientele and sell their clothing.
The 40’s saw
an upward swing once again when the company added neckwear to its line of
goods, and introduced its Century collar-attached shirt after World War II.
Cut to 1957,
the company changed its name once again to Phillips-Van Heusen (PVH) in honor
of its most well-known item, the Van
Heusen dress shirt. Rapid expansion ensued, with the acquisition of retail
stores and the development of Lady Van Heusen, a women’s clothing department.
They seemed unstoppable.
Even though
there was an ebb and flow over the next several decades, some of the most
recognizable brands have emerged under PVH – like IZOD, Geoffrey Beene, Etienne
Aigner, and Bass shoes. They have a large presence in clothing stores around
the world, selling shirts, pants, ties, footwear and more to millions of loyal
consumers.
Make sure to
check back for Part 3, when we discuss WHO has been lucky enough to wrap
themselves in Van Heusen shirts…
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